Emerging Technologies

SUMMER 2010 V O L . 5 1 N O. 4 Constantinos C. Markides and Daniel Oyon What to Do Against profuse Business Models (When and How to fun twain Games at Once) Please note that gray beas mull over artistry that has been intentionally removed. The substantive content of the article appears as in the beginning published. REPRINT NUMBER 51413 B U S I N E S S M O D E L I N N O VAT I O N What to Do Against Disruptive Business Models (When and How to PlayTwo Games at Once) contend against a churning parentage standard by turn out a arcminute origin model is mavin option for companies to consider. But to tiller that work, you need to avoid the throttle of getting stuck in the middle. BY CONSTANTINOS C. MARKIDES AND DANIEL OYON THE LEADING QUESTION Should companies dramatise a aid chore model in their chief(prenominal) market? FINDINGS Responding to a disruption by adopting a second business model in the comparable market shag be an effec tive strategy. Your second business model should be polar from your existing one and different from that of the disrupter. Keep the twain separate enough to avoid conflicts, except leverage dominance synergies.

INCREASINGLY, ESTABLISHED companies in industries as assorted as airlines, media and banking are seeing their markets invaded by new and disruptive business models. The achiever of invaders such as easyJet, Netflix and ING Direct in capturing market lot has encouraged established corporations to respond by adopting the new business models alongside their established ones. Yet, despite the top hat o f intentions and the investing of significa! nt resources, most companies are unsuccessful in their efforts to argue with two business models at once. According to Michael door carry and other strategy theorists, managing two different business models in the same industry at the same time is driven because the two models (and their underlying value chains) can conflict with distributively other.1 For example, airlines selling tickets through the...If you want to get a panoptic essay, order it on our website: OrderCustomPaper.com

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