Strategy Implementation Essay Example | Topics and Well Written Essays - 1500 words

Strategy Implementation - Essay warningThis paper compares and contrasts the roles for dodging instruction execution, identifies the resources required for its implementation and assesses what measures and timescales can be used to achieve this exposeline implementation for British Airways.Strategy Direction Defining and determining strategic direction involve specifying the images, structures and characters that the firm thinks to adopt over time. As Hitt, Ireland and Hoskisson (2008, p. 350) pointed, strategic direction is normally framed within the contexts of the conditions like opportunities and threats that strategic leading expect their organization to face in its near future. Daft (2009, p. 58) has also put forward or so similar view that scheme direction is a process that typically begins with the assessment of opportunities and threats in the immaterial environment, including change, uncertainty, resources available etc. Matha, Boehm and Silverman (2008, p. 47) f ound that strategy direction is based on how employees hear about the strategy and how they do involve in it. A firm with long-term strategic direction probably allow have to consider two basic elements, they are core ideology and an envisi matchlessd future. The first one is to motivate its people through the organizational culture and companys heritage, and the second one encourages them to drawing card out of their expectations of accomplishments (Hitt, Ireland and Hoskisson 2008, p. 350). As depicted in the figure above, managing a firms resource portfolio, maintaining organizational culture and emphasizing ethical practices are highly critical factors affecting determining of the strategic direction. Roles and Responsibilities of strategy implementation Strategy implementation is connected with creating a portfolio of the strategic programs and secondly it involves attracting, allocating and managing all the necessary resources to provide these strategic programs. Strategy implementation represents a specific pattern of decisions and actions that are intended to carry out a particular plan in an organization. When it comes to the case of British Airways, the company is widely known for telling corporate strategies like technology and business innovation, guest-enabled business strategy or customer focus (Egger and Buhalis, 2008, p. 272), unconditional customer services, service orientation etc. At British Airways, once the strategy has been determined, the management group responsible for the strategy implementation must translate the strategy program in to appropriate tactical plans, processes, programs and budgets. Operating plans and programs for each function are to be developed in this stage. In implementing the strategy of customer focus or innovation, the management of the British Airways prepares a plan including timetables, milestones and details of the organizations insecurity management as well (Atkin and Brooks, 2009, p. 22). As compa red to this, the strategy implementation in Virgin Atlantic is generally influenced by the strategic vision of its top management and quality and entrepreneurial drive of the management teams (Aaker and Joachimsthaler, 2000, p. 34). The strategy implementation in Virgin Atlantic is thus closely linked to the top managements vision and it takes those steps that the management instructs. A strategy is planned and developed mainly